Thursday, September 18, 2008

September 19 Marks First National RESPECT! Day In US - Launches RESPECT! Campaign

This is another really cool partnership idea!

On Friday, September 19, CAEPV Member the Family Violence Prevention Fund (FVPF) and Macy's will ask the nation to join in marking the first annual National RESPECT! Day(SM).

A newly designated observance, National RESPECT! Day will launch a multi-year movement -- the RESPECT! Campaign(SM)-- designed to raise awareness of domestic and dating violence and to encourage positive discourse about prevention by teaching respect. CAEPV Member Blue Shield of California Foundation is a Workplace Training partner in this effort.

The launch, which will include employee rallies at more than 600 Macy's stores and on 135 college campuses nationwide, will invite the nation to join the movement by donning the official RESPECT! bracelet and getting out their cell phones to Text RESPECT!(SM).

The RESPECT! bracelet, available exclusively at Macy's and on, is available for $5 with half of the proceeds from the sale of each bracelet benefiting the RESPECT! Campaign.

Advocates can also demonstrate their support for the movement by texting the keyword "respect" to 41010 - for a goal of 10 million acts of respect for the 10 million children who witness violence in their homes each year1. By doing so, people will be mapped on which will be populated by the minute with respect acts across the country.

Participants can also choose to donate $5 via their mobile phones to support the FVPF, one of the nation's leading organizations working to prevent and end violence against women and children, and can invite a friend to join the movement as well.

The FVPF has teamed up with Macy's - which has a longtime commitment to ending abuse, but is now putting its consumer-friendly platforms to work on the issue. By doing so, the RESPECT! Campaign will have elevated exposure to educate and involve Americans on a larger scale.

As part of its continued work to end violence against women and children, Macy's will support the campaign in three primary ways in its first year:

• Serve as the exclusive retailer of the official RESPECT! bracelet, with half of the proceeds from the sale of each bracelet benefiting the RESPECT! Campaign.
• Include the Family Violence Prevention Fund in Macy's annual Shop for a Cause event on Saturday, September 20.
• Roll out a nationwide employee education/resource program this September to equip each of its stores to support employees that may be experiencing abuse in a relationship.

Funds raised from the RESPECT! CampaignSM will support education, awareness and training programs that prevent and end violence against women and children by building strong, healthy families and communities.

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