Wednesday, September 17, 2008

More Than Just Lip Service

I LOVE this idea created by our CAEPV partners in the UK - The Body Shop International!

The Body Shop's new "For Me, For You" Shea Lip Care Duo offers more than just lip service.

The special edition, preservative-free moisturizing lip care sticks not only soften and condition lips, but are packaged to share and inform.

Recent research by The Body Shop shows that as many as 64% of women claim they would choose to confide in a friend rather than family or police if suffering from intimate partner violence.*

The lip duo, meant to be shared with a friend, is marked with the message "Break the Silence on Domestic Violence" in effort to encourage women to speak out about domestic violence. In addition to this message, The Body Shop now has leaflets available in stores and through The Body Shop at Home that provide advice about reaching out to a friend that may be suffering from domestic violence with tips on how to seek help. The "For Me, For You" duo is an extension of The Body Shop's "Stop Violence in the Home" campaign. Approximately $9 from the sale of each lip duo supports NCADV and its programs.

Additionally, the shea butter used in the lip care sticks provides trade and fair deal to more than 400 women from the Tungteiya co-operative in Ghana through The Body Shop Community Trade Program.

What a great idea -- share a lip care stick with a friend -- and share the message about domestic violence.

*Research carried out by IPSOS MORI and The Body Shop International (December 22nd, 2006-January 3rd, 2007) through an online survey of 11,000 women aged 16-35 in 11 countries including the US and Canada.

No comments: