Friday, April 06, 2007

New York City Council and Safe Horizon Unveil Ad Campaign to Combat Domestic Violence

The New York City Council (in partnership with CAEPV Member Safe Horizon) unveiled a new advertising campaign April 4 to combat domestic violence. The $1.7 million public awareness program is aimed at 16 to 24-year-olds -- a group at the highest risk of being abuse victims. With the help of private contributions, pro-bono work, and $400,000 from the City Council, these ads will appear across the city to let New Yorkers know the warning signs.

Council Speaker Christine Quinn is even doing her part; she had one of the ads temporarily tattooed on her arm. The goal: to let domestic violence victims know help is available. "We want to make sure there are services there for people,” said Quinn. “We also need to make sure that people know about those services, and that's why this campaign is so important." The campaign is expected to run through the end of May. For more information on the campaign, including downloadable materials, click here.

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