Friday, April 06, 2007

Lifetime Devotes April To Multi-Media "End Violence Against Women" Campaign

CAEPV Member Lifetime Television has devoted the month of April to a campaign to end violence against women. This year Lifetime is expanding its Emmy-winning campaign to "End Violence Against Women" with powerful original programming, celebrity PSAs and content on all multi-media platforms; a new focus on helping women around the world through a partnership with UNIFEM, the United Nations Development Fund for Women, and its Goodwill Ambassador, Oscar winner Nicole Kidman; a viral effort to spawn awareness and action headlined by Grammy winner Martina McBride; and a grassroots initiative in communities across the country with screenings and events on college campuses and by teaming up with multi-Grammy winner Christina Aguilera on her "Back to Basics" tour.

Check out Lifetime’s ”End Violence Against Women” mini-site. From there you can “get the facts” about topics like domestic violence and its impact on the workplace, watch PSAs with Christina Aguilera and Nicole Kidman, learn how to take action, and much more!

As just one example of taking action, Lifetime will be heading to Washington, DC April 16 - 19. Together with partner organizations, they’ve planned a week's worth of special events to rally politicians, activists, celebrities and survivors around this important cause. Some of the issues that will be addressed include sexual assault, domestic violence, stalking and sex trafficking — acts of violence that affect one in three women around the world.

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