Allstate Wins Best PR Campaign for "Tell A Gal P.A.L. Campaign on Domestic Violence

I just LOVE this example of a company doing well by doing good!

CAEPV Member Allstate recently won the Public Relations Society of America (PRSA) Skyline Award for the Best PR Campaign of the Year for their “Tell a Gal P.A.L.” campaign on domestic violence.

The “Tell a Gal P.A.L.” program focuses on purses as they serve as symbol of economic empowerment for women. Research from the National Coalition Against Domestic Violence shows that women with financial skills are more likely to leave abusive situations and sustain themselves and their families on a long-term basis.

Through its “Pass It On, Act and Learn,” the “Tell a Gal P.A.L.” campaign creates awareness and starts an open dialogue about domestic violence and how economic empowerment can provide a path to a safe future. “Pass it On, Act and Learn” consists of the following important steps:

P -Pass It On— Spread the word to your gal pals that domestic violence touches all of us and it can happen to anyone. Let your gal pals know that financial abuse is part of domestic abuse. Talk freely about domestic violence to break down the taboo.

A- Act— Small acts make a big difference. Encourage your gal pals to actively plan for a secure financial future. Start a savings plan for emergencies or get a copy of your credit report.

L - Learn—Learn about the resources available to help yourself, or someone you know, out of an abusive situation. Take steps to protect your personal and financial safety whether you’re in an abusive relationship or not, and empower yourself.

For additional information, visit www.clicktoempower.org.