So . . can shoes help stop domestic violence?
If you buy them at Marshall's between October 2 and 16 they can! Our CAEPV Members and partners Safe Horizon are teaming up with Marshalls and UNIFEM on Marshalls’ “Shop Til It Stops” campaign, an in-store initiative which gives $1 (up to $150K) of every pair of shoes purchased in Marshalls stores nationwide from October 2nd through the 16th to support Safe Horizon’s SafeWork program.
The campaign kicked off October 2 with a two-hour public awareness event in New York City on October 2nd. The event, “Take A Stand Against Domestic Violence,” attracted the attention of hundreds of New Yorkers and created an open dialog about domestic violence while offering information and resources to those in need. To show their solidarity in “stepping” out publically against domestic violence, New Yorkers strutted their stuff down one fashion runways set up in Union Square Park. At the end of each runway walk, guests donated their gently worn shoes in support of the cause, before receiving delicious chocolates and on-site foot massages!
All proceeds that Safe Horizon receives from this partnership go to support SafeWork, Safe Horizon’s national movement in partnership with the Corporate Alliance to End Partner Violence to empower corporate America to address domestic violence in the workplace. To learn more about this initiative or how you can get involved in addressing domestic violence in your workplace or in your community, please visit www.safehorizon.org/safework.
So yes, shoes really CAN help stop domestic violence.