In October 2006, CAEPV Member South Carolina Office of the Attorney General partnered with Wal-Mart on a pilot public awareness campaign to fight domestic violence in South Carolina. Domestic violence awareness posters were displayed in the women's restrooms and dressing rooms of five Wal-Mart stores in the Pee Dee area with tear-off resource cards, written in both English and Spanish, listing the telephone numbers for domestic violence hotlines and local shelters. This effort allowed customers and associates to privately gather resource information.
The effort worked! In the three months following the start of the project, the Pee Dee Coalition Against Domestic and Sexual Assault saw a 60% increase in the number of calls they received to their victim hotline.
On May 8, 2007, the South Carolina Attorney General's Office and Wal-Mart announced they are taking the program statewide to fight domestic violence. With an additional $10,000 donation from Wal-Mart, the awareness program also includes billboards and the newly created website: You Break The Silence.
To learn more about the campaign and view the campaigns posters and billboards, go to http://www.scattorneygeneral.com/newsroom/posters.php.