A study by The Body Shop Americas Region reveals that an estimated 157 million Americans -- about 56% of us -- say they know someone who has suffered at the hands of a violent partner. When questioned about how they'd react if physically assaulted for the first time by a current or future partner, more than a third (39%) female adults say they'd leave immediately.
Yet the reality is that a woman suffering domestic violence will attempt to leave her abuser an average of 5 to 7 times before actually doing so.
And more than one third (34%) of women across America told researchers for The Body Shop they would be too embarrassed to tell their family and friends if they were being abused by their partner. The Body Shop 'Donate a Phone, Save a Life' campaign urges people across the United States to donate old or unwanted cellular phones at any of 300 plus The Body Shop U.S. retail locations from today through August 31, 2005.
Donated phones will be sold, refurbished or recycled, with proceeds benefiting the NCADV and the Wireless Foundation. Additionally, a number of phones will be distributed to approximately 200 women's shelters for dissemination to at-risk women who need access to a personal safety system when domestic violence strikes.
"I know from personal experience that this is a great cause that highlights an important and too often ignored issue," said Missy Elliott. "On behalf of The Body Shop, the NCADV and the Wireless Foundation, I urge everyone to dig up their unused wireless phones and bring them to your closest The Body Shop retail store. It is the easiest way to make a huge difference, and you might even save a life."
"Millions of unused cell phones can be the difference between life and death for countless domestic violence victims," says Joanne Calabrese, President of The Body Shop Americas Region. "As Americans begin to spring clean this season, we urge everyone to dig up those old or unwanted cell phones collecting dust in the back of a drawer or closet and bring them to your nearest The Body Shop. There has never been a simpler way to personally get involved in a public awareness campaign that ultimately can save lives."
Collecting cell phones can be an individual or collective effort. In fact, Amnesty International has agreed to partner with The Body Shop to lend a hand to this cause. With the goal of collecting 100,000 cell phones between now and the end of summer, the added support of reputable organizations like Amnesty International is invaluable.
The Body Shop is committed to campaigning to Stop Violence in The Home because it wants to make a real difference and impact in the fight against domestic violence. To further demonstrate this commitment, The Body Shop sponsored activities earlier this month in collaboration with Lifetime Television's 4th Annual "Stop Violence Against Women Week" in Washington DC. The U.S. campaign is also part of a company-wide effort to combat domestic violence - similar cell phone collections are taking place throughout Europe and Asia.
KRC Research conducted this nationally representative telephone survey of 1,021 adults aged 18 and over for The Body Shop. The margin of error is +/- 3.1% at the 95% confidence level. The Body Shop is an international, values-driven retailer of top-quality products for skin, hair and body care as well as a full line of make-up. The company has more than 300 stores in the U.S. and more than 2,000 locations in 50 countries spanning 30 languages and 12 time zones. The Body Shop Stop Violence in The Home campaign aims to break the silence around this issue and bring support, awareness and education to The Body Shop customers and employees. Visit http://www.thebodyshop.com/ for more information.