Remember when you thought that Avon was "just" little ladies your Aunt Bonnie knew who sold little things door to door and you got little gifts? (Well, it was my Aunt Bonnie, anyway). Those days are long gone, let me tell you!
On March 3, Reese Witherspoon, Avon Chairman and CEO Andrea Jung, and CAEPV Member of the Month the Avon Foundation announced the launch of a new campaign against domestic violence in Washington, DC. The effort includes more than $1.5 million in new grants by the Avon Foundation to launch the Avon Global Center for Women and Justice at Cornell Law School.
The new center will focus on working with judges, legal professionals, governmental and non-governmental organizations to improve access to justice in an effort to eliminate violence against women and girls.
Avon also expanded its relationship with the United Nations Development Fund for Women (UNIFEM) with a new commitment of $250,000 for the UN Trust Fund to End Violence against Women, which will be added to the grant of $1 million awarded in 2008 for the Trust Fund. This brings the total Avon global commitment to ending violence against women to over $14 million to date.
The new Avon Global Center for Women and Justice at Cornell Law School will undertake four major initiatives, including intensive legal clinical projects, providing legal research for judges, hosting conferences and events, and maintaining an extensive international online library, as well as a discussion forum for judges relating to gender-based violence.
The Avon Global Center, which will launch this fall, will serve as a forum for judges and legal practitioners to share ideas and strategies on the role of the judicial system in facilitating access to justice for women victims of violence.
These new efforts underscore Avon's ongoing commitment to ending violence against women, which includes the Speak Out Against Domestic Violence program launched by Avon and the Avon Foundation for Women in 2004. These efforts have expanded to 45 countries, including award-winning Avon programs in Mexico and the Czech Republic.
The company is also partnering with local UNIFEM offices on the issue of violence against women in 13 countries. Behind the success of these initiatives are much-needed grassroots mobilization and fundraising, which are assets Avon brings to global philanthropy, driven by the company's network of nearly 6 million Avon Sales Representatives worldwide.
Reese Witherspoon, award-winning actress, Avon global ambassador and honorary chairperson of the Avon Foundation for Women, announced at a press conference before the Global Forum a new Avon fundraising product: the Women's Empowerment Necklace. Launched as a companion piece to the 2008 Women's Empowerment Bracelet, the Necklace is accessibly priced at just $5.00.
It will be sold through Avon's Sales Representatives and on www.avon.com. All net proceeds of the Necklace will support domestic violence programs, building upon the $4 million already raised by the Bracelet in one year. In the US, every Women's Empowerment product sold will include a free Domestic Violence Resource Guide to increase awareness of this epidemic of violence and encourage everyone to speak out so it stops.
Aunt Bonnie can buy me these little gifts. . .and know she is changing the lives of women around the world. Pretty cool, no?
Showing posts with label Reese Witherspoon. Show all posts
Showing posts with label Reese Witherspoon. Show all posts
Wednesday, March 04, 2009
Thursday, March 06, 2008
Avon Announces Partnership With United Nations to End Violence Against Women
Do you think that celebrities help make a difference in creating awareness about important issues? I happen to think they do -- and Forbes.com admits it.
One thing I do know is that domestic violence is a subject that people are not very comfortable discussing (trust me, I am never the most popular table at the employee wellness fair) -- and anything that makes it more "high profile" (for lack of a better phrase) makes it easier to raise awareness. is really great. And Reese Witherspoon is certainly a person who can do that. And Avon and The Avon Foundation have done a wonderful job of working with Salma Hayek and now Reese Witherspoon to draw attention to the issue of domestic violence.
Reese Witherspoon was at the United Nations Tuesday, lending her celebrity to the new partnership between Avon and the United Nations Development Fund for Women [UNIFEM], in their efforts to end domestic violence globally. Ahead of International Women's Day this weekend, Avon CEO Andrea Jung announced the partnership between her company and UNIFEM, in which the Avon Foundation will match the first $500,000 in sales of a "Women's Empowerment Bracelet" for the U.N. Trust to End Violence Against Women. The bracelets are available through Avon.com for $3.
Jung described domestic violence as a "pandemic" that affects up to one billion women worldwide. Witherspoon, honorary chairperson of the Avon Foundation and the Global Ambassador for Avon Products (nyse: AVP - news - people ), acknowledged the celebrity issue by thanking the media for covering the event--a not-so-subtle way of acknowledging that the room may not have been filled with celebrity photographers and reporters from People and US Weekly magazine if she weren't there. And at this point in the story, Forbes.com admits they may not have been there either had it not been for Reese Witherspoon. I think that is very cool of them.
Thanks to Witherspoon's presence, the issue will be read about by millions in celebrity magazines and on Web sites. For her part, the actress said, simply: "I'm happy to use my recognizability to bring awareness to this.
It is unfortunate that it takes a celebrity to draw attention to the issue of domestic violence, but the fact is it DOES make a difference -- and if that helps change or save a life, I think that is wonderful and I thank Reese Witherspoon for doing so!
If you are interested in a really cool bracelet, AND in something you can do to make a difference, check out the bracelet by clicking here.
One thing I do know is that domestic violence is a subject that people are not very comfortable discussing (trust me, I am never the most popular table at the employee wellness fair) -- and anything that makes it more "high profile" (for lack of a better phrase) makes it easier to raise awareness. is really great. And Reese Witherspoon is certainly a person who can do that. And Avon and The Avon Foundation have done a wonderful job of working with Salma Hayek and now Reese Witherspoon to draw attention to the issue of domestic violence.
Reese Witherspoon was at the United Nations Tuesday, lending her celebrity to the new partnership between Avon and the United Nations Development Fund for Women [UNIFEM], in their efforts to end domestic violence globally. Ahead of International Women's Day this weekend, Avon CEO Andrea Jung announced the partnership between her company and UNIFEM, in which the Avon Foundation will match the first $500,000 in sales of a "Women's Empowerment Bracelet" for the U.N. Trust to End Violence Against Women. The bracelets are available through Avon.com for $3.
Jung described domestic violence as a "pandemic" that affects up to one billion women worldwide. Witherspoon, honorary chairperson of the Avon Foundation and the Global Ambassador for Avon Products (nyse: AVP - news - people ), acknowledged the celebrity issue by thanking the media for covering the event--a not-so-subtle way of acknowledging that the room may not have been filled with celebrity photographers and reporters from People and US Weekly magazine if she weren't there. And at this point in the story, Forbes.com admits they may not have been there either had it not been for Reese Witherspoon. I think that is very cool of them.
Thanks to Witherspoon's presence, the issue will be read about by millions in celebrity magazines and on Web sites. For her part, the actress said, simply: "I'm happy to use my recognizability to bring awareness to this.
It is unfortunate that it takes a celebrity to draw attention to the issue of domestic violence, but the fact is it DOES make a difference -- and if that helps change or save a life, I think that is wonderful and I thank Reese Witherspoon for doing so!
If you are interested in a really cool bracelet, AND in something you can do to make a difference, check out the bracelet by clicking here.
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