Friday, May 29, 2009

Allstate Wins Best PR Campaign for "Tell A Gal P.A.L. Campaign on Domestic Violence

I just LOVE this example of a company doing well by doing good!

CAEPV Member Allstate recently won the Public Relations Society of America (PRSA) Skyline Award for the Best PR Campaign of the Year for their “Tell a Gal P.A.L.” campaign on domestic violence.

The “Tell a Gal P.A.L.” program focuses on purses as they serve as symbol of economic empowerment for women. Research from the National Coalition Against Domestic Violence shows that women with financial skills are more likely to leave abusive situations and sustain themselves and their families on a long-term basis.

Through its “Pass It On, Act and Learn,” the “Tell a Gal P.A.L.” campaign creates awareness and starts an open dialogue about domestic violence and how economic empowerment can provide a path to a safe future. “Pass it On, Act and Learn” consists of the following important steps:

P -Pass It On— Spread the word to your gal pals that domestic violence touches all of us and it can happen to anyone. Let your gal pals know that financial abuse is part of domestic abuse. Talk freely about domestic violence to break down the taboo.

A- Act— Small acts make a big difference. Encourage your gal pals to actively plan for a secure financial future. Start a savings plan for emergencies or get a copy of your credit report.

L - Learn—Learn about the resources available to help yourself, or someone you know, out of an abusive situation. Take steps to protect your personal and financial safety whether you’re in an abusive relationship or not, and empower yourself.

For additional information, visit

Friday, May 22, 2009

"Mary Kay's Truth About Abuse" Survey Links Economic Downturn to National Increase in Domestic Violence

CAEPV Member Mary Kay Inc. recently announced results from “Mary Kay’s Truth About Abuse” survey of domestic violence shelters across the country. The findings reveal an alarming trend: three out of four domestic violence shelters report an increase in women seeking assistance from abuse since September 2008, a major turning point in the U.S. economy. The survey data directly connects a major reason for the increase in domestic violence to the downturn in the economy.

“Mary Kay’s Truth About Abuse” survey polled more than 600 domestic violence shelters nationwide. Representatives of the shelters surveyed report they have observed an increase in requests for assistance from domestic violence victims because of the following reasons:

· Seventy-three percent attribute the rise in abuse to “financial issues.”
· “Stress” and “job loss” (61 percent and 49 percent, respectively) also proved to be leading contributing factors in the reported increase in domestic violence cases involving women.

“Mary Kay’s survey confirms what we’ve been hearing from domestic violence programs across the country,” said Sue Else, president of the National Network to End Domestic Violence. “The economic downturn is exacerbating domestic violence. The demand for domestic violence services is growing, and we must increase support for victims during this difficult time. Now more than ever, we urge corporations and other organizations to follow Mary Kay’s lead in the fight to end domestic violence.”

Mary Kay’s survey compared four U.S. regions, including the Northeast, South, Midwest and West. Survey highlights include:

The number of shelters reporting an increase in women seeking help as a result of domestic violence since September 2008:

· The region with the largest reported increase was the South (78 percent); followed by
· The Midwest region, which reported a 74 percent increase;
· The Northeast takes the No. 3 place with a 72 percent reported increase; and
· The West rounds out the regional list with a 71 percent reported increase in women seeking help as a result of domestic violence.

The survey also inquired about the cause(s) for the increase in domestic violence cases across regions:
· Seventy-five percent of shelters in the West report “financial issues.”
· Approximately 66 percent of respondents in the Midwest note “stress.”
· More than half of respondents (53 percent) in the South report “job loss.”
· The “loss of a home or vehicle” was reported more often in the Midwest than other regions, with 44 percent; the Northeast had the lowest with 35 percent.
· Reasons more commonly associated with domestic violence, such as “substance abuse” and “relationship challenges,” also contributed to the increase in domestic violence shelter assistance in each region, according to the survey.

To help combat domestic violence, Mary Kay Inc. is launching a national philanthropic campaign, Beauty That Counts™. In the United States, from May 1, 2009, through Dec. 15, 2009, $1 will be donated from each sale of Beauty That Counts™ Mary Kay® Creme Lipstick in limited-edition Pink Passion and in Gingerbread. As part of its U.S.-based efforts, Mary Kay Inc. is proud to support the Mary Kay Ash Charitable Foundation in its ongoing commitment to end domestic violence. For more information on Mary Kay’s Beauty That CountsTM program or its U.S. philanthropic efforts, please visit

Thursday, May 14, 2009

Dealing with Batterers in the Workplace - Webinar Follow Up

On Tuesday, May 12, we had a "all seats taken" for our webinar on "Dealing with Batterers in the Workplace." This is one in our series of S2: Safer, Smarter Workplace webinars.

Not only was the webinar full, but people were sharing "virtual seats" with three, four or five people participating in the webinar sharing one computer and phone line so as many folks as possible could participate.

We had a great line up:

- Tim Parker, Manager of Corporate Security, L.L. Bean (Employer Perspective)

- Dan Fallon, Health Promotion and Wellness Consultant, CIGNA (EAP Perspective)

- Juan Ramos, Senior Program Director, Domestic Violence Accountability Program, Safe Horizon (Batterer's Program Perspective)

There were a lot of text chat questions and this webinar was a great start to discuss this truly important and difficult issue.

If you could not be there, we have the next best thing for you. The audio and video recording of the webinar is available at at

The materials and downloads for the webinar are available at

While this discussion in no way "solves" this very difficult issue for employers, it certainly opens a path for discussion and consideration.

Please feel free to dial into the webinar and download the materials! Also note the other materials that CAEPV has available to assist you as you look at these issues - they are also available directly from this page.

Friday, May 08, 2009

Six Steps for Creating a Domestic Violence in the Workplace Program That Works

Here are the "six steps" that we suggest at the Corporate Alliance ( for creating a successful domestic violence in the workplace policy. You can find an entire downloadable document on these six steps on our website at in our Take Action/Starting a Workplace Program Section.

1) Organize a multi-disciplinary team to oversee the process

A multidisciplinary team allows the stakeholders in different areas of the company to plan for program implementation in a way that works best for the organization. The stakeholder group should establish a realistic action plan and timeline for implementing the program. Areas that should be represented on the team include professionals from the following areas: human resources; health and medical; legal; security; internal communications; public or media relations or consumer affairs; community outreach; employee assistance programs (EAPs); and unions.

A key component to the success of a workplace program is a commitment from the uppermost levels of the organization. To give the team legitimacy, it is optimal to have the chief executive officer (CEO) or president appoint its members. In this first step, employers may want to consider surveying employees regarding issues of workplace safety, including intimate partner violence. This approach allows the multidisciplinary team to have a baseline level regarding employee awareness of all workplace safety issues.

2) Develop a workplace policy addressing intimate partner violence

The CAEPV sample policy includes the issue of intimate partner violence in a more comprehensive policy on workplace safety. This fact does not mean that a company cannot have a separate policy on domestic violence as a workplace issue. For example, Liz Claiborne has two distinct policies; however, the inclusion of intimate partner violence within a comprehensive policy may streamline the process for many companies.

The multidisciplinary team should review existing policies and procedures to determine whichmpolicy covers the issue of intimate partner violence. Examples of such policies include family friendly benefits, such as flexible leave time that can be used to attend court or go to counseling. The policy should allow supervisors and human resources professionals to offer paid time off, flexible hours, or new shifts to victims so that the victims can avoid or flee their batterers, seek social service assistance, or deal with legal matters. Policies should emphasize mthat no violence or threats of violence should take place on workplace grounds or while an employee is on duty or acting in the interests of the employer, and they should spell out potential consequences of such actions.

This approach holds true whether the person making the threat is to a co-worker, vendor, or intimate partner at home. It allows companies to discipline abusive employees who are violent or who threaten violence, including those who use workplace phones, faxes, or e-mail to harass their intimate partners.

State and municipal laws vary greatly with reference to intimate partner violence and workplace issues such as unemployment insurance and nondiscrimination laws. Companies should work directly with their legal departments to develop policies and programs. They can access up-todate information on legislation regarding intimate partner violence and unemployment insurance, leave for victims of domestic violence, nondiscrimination laws, domestic violence policies, and workplace restraining orders at the Legal Momentum website

The focus of workplace policies and plans should be safety issues for the workplace and for the victim. Keep in mind that a workplace policy and program is only as good as the internal culture that supports it. Companies must create a workplace in which victimized employees believe that they will get help and will not be fired or discriminated against for sharing this information with a supervisor or manager. The same must be true for batterers who voluntarily seek help through workplace resources.

3) Provide training - "Recognize, Respond and Refer"

A series of departments within each organization should be trained; first and foremost, all members of the interdisciplinary team should receive training. This training includes awareness and general knowledge of intimate partner violence and familiarity with the company’s policies and protocols in handling such cases. Specific protocols include determining who brings the team together when a case comes up and how cases are reviewed. This training must take place before any internal publicity about the policy or program.

Members of the security team should be trained to perform threat assessments; help create individual workplace safety plans; and assist victims of intimate partner violence by providing escorts to and from the office, securing parking and work spaces, screening calls, and providing other services. In some states, employers can apply for orders of protection on behalf of victimized employees.

The goal is to train managers to recognize -- to be aware of signs of violence for potential victims and perpetrators, and local domestic violence service providers often can assist with this training at little or no cost. Because managers are not in a position to address domestic violence as a separate issue unless the employee self-discloses the problem, managers should understand how to respond – to appropriately address changes in behavior that is affecting performance. Finally, managers should learn to whom to refer – whom to call internally and externally if such a situation arises.

Training should include issues of privacy and confidentiality. In some companies, information regarding a domestic violence situation is kept separately from the regular employee file to protect the confidentiality of the victim. Company representatives should not give personal advice or counseling (unless they are part of an in-house EAP)—this type of help should be left to the experts. Explanations of items, such as protective orders and how to enforce them under local law, are helpful. Training should outline what actions are appropriate and what referrals are available. Policies and protocols are guidelines, however, and there are not always black and white correct answers. Many incidents have to be handled on a case-by-case basis.

Employee education should include an understanding of intimate partner violence, possible warning signs, and how to respond sensitively and confidentially when victimized employees are identified. Employees should learn how to communicate with a victim or a perpetrator. As in the case of managers, coworkers are not counselors but are facilitators for helping co-workers.

4) Build awareness through workplace communications

Employers can use newsletters, payroll stuffers, e-mail, intranet sites, posters, and brochures to provide ongoing information to employees. Many of these materials are available for free or for a nominal fee from local service providers and other organizations such as CAEPV(

Employers should incorporate information about awareness of domestic
violence into employee orientation programs, handbooks, or intranet-based human resources information. For the best effect, educational and awareness programs on domestic violence should be intertwined with other complimentary programs. Employee wellness fairs, workplace safety programs, and family issues seminars are effective venues for sharing information about intimate partner violence.

5) Enlist employees' help to ensure a violence-free zone

Employees should know that they will not be penalized for seeking help for themselves, their families, or co-workers. In conjunction with the human resources department and EAP (if applicable), employers should offer resources for victims of intimate partner violence and abusers. Employees should be educated regarding security procedures to keep themselves and others safe in the workplace, including how to avoid inadvertently giving batterers access to victims and where to go to report a potential threat. Employees should receive information on how to recognize the signs of a troublesome or abusive relationship and know where to turn for
assistance for themselves or for co-workers.

A 2001 study found that perpetrators of deadly domestic violence had several common characteristics, including extreme jealousy and possessiveness, stalking, and hitting victims at least once before the death occurred. All of these abusers had been violent with a previous partner. In this study, everyone who was close to the victims and perpetrators knew that something was wrong in the relationships but did not intervene. Employers must work with victims to develop an individualized workplace safety plan without making assistance contingent on any action by the abused person (eg, leaving the batterer).

For additional employee education, employers can invite local resource groups, such as local shelters, counseling groups, or law enforcement agencies, to provide speakers for company programs. Most local groups are happy to provide speakers and information. Companies should empower employees to take a stand—as caring co-workers and as the company’s ambassadors. Interested employees can form a communications task force that works within the guidelines established by the cross-functional steering committee to implement a communications plan.

6) Broaden communications to include the community, important stakeholders in the company’s industry, and other organizations

Employers can spread the word and encourage other companies to participate by communicating the message to key external stakeholders, including local and trade media, community and trade organizations, customers, suppliers, shareholders, and government officials. Networking with other employers to share case studies and best practices strengthens the employer’s program and provides a forum to provide assistance to other employers that may be interested in addressing domestic violence as a workplace issue.

Whether individually or in groups, these employers are committed to reaching out to the community to engage local service providers in training their staff or EAP members. They also engage employees in volunteer activities for service providers. They partner with service agencies for events, such as medical fairs, employee-wellness fairs, and community projects, and conduct drives to collect clothes, toys, furniture, or money for a local domestic violence program or shelter.

Employers who take on the challenge of addressing intimate partner violence as a workplace issue are true leaders. They are choosing enlightened self-interest in an effort to save lives—and change society. As a survivor of intimate partner violence shared with me, ‘‘Were it not for my company’s program on intimate partner violence, not only would I probably not have a job, I would probably not be alive today.’’

This is not exhaustive but it is a start --now are you ready to take action?